AI has commoditized the low-end back office, so selling cheap outsourced labor is a race to the bottom. The durable value is the strategic operator who scales real companies. This is where we are, what we have tried, why the landscape changed, and where we focus now.
The motion so far has aimed at small and mid-sized B2C businesses. It has been high effort for low yield. Naming that plainly is the first step to fixing it.
A slow nurturing grind. Long lead times, soft attention, and low conversion at the end of it. A lot of build for a trickle of pipeline.
They work, but they are heavy lifting. Travel, getting into the room, one-to-one meetings, all for little revenue. HayCon, the event with Nick, the Outdoor Business Summit. Same pattern every time.
Aimed at businesses that cannot afford, and do not need, a senior strategic operator. The buyer is too small to justify the effort it takes to win and serve them.
The pattern is the same across every channel. High effort, low yield.
This is not a hunch. Three independent signals all point the same way. The low-end back office is being automated, and expertise is no longer the moat it used to be.
Put it together. Selling cheap back-office labor to a small B2C is a commoditizing, shrinking game. A business doing about 2M in revenue cannot afford, and does not need, a senior strategic operator. So the effort we spend winning them will never pay off at that scale.
The old game was selling cheap labor down-market. The new game is selling strategic operations up-market.
Go all in on B2B. Sell up to MedImpact's mid-market partners, not the giant drugstores who already have their own internal structures and do not need this. Same effort, bigger deal structures, more opportunity.
There are many MedImpact partners, and they are mid-sized. That is exactly the buyer who can afford a strategic operator and actually needs one.
MedImpact's partners are many, and they are mid-sized. Big enough to afford a senior operator, not so big they have already built one. Same effort as chasing a small B2C, but the deal structures are far bigger. This is where the opportunity lives.
The largest players already have their own internal structures. They do not need this and will not buy it. Chasing them is effort spent against a closed door.
Executive thought leadership where mid-market decision-makers actually live. Lead the argument, not the pitch.
Customized, specialized events for specific Impact Ops partners. Not a booth at a general summit, a room built for one relationship.
Lean into the blueprint-plus-operations motion. Show partners how the business actually scales, then run it with them.
Jeff and Impact Ops scale companies through customer experience, call centers, IT scalability, financial modeling, and bookkeeping. The defensible value is human judgment, culture, SOPs, and knowing how to flex a business up and down.
Pure-AI underdelivers, and customers know it. They still expect the option to reach a human. The winning model is human judgment amplified by AI, not a chatbot standing in for the operator. That is the exact seat Impact Ops sits in.
Four moves, all pointing at the same buyer. Build trust and authority at a higher level, and put the attention where the deals actually are.
Build trust, authority, awareness, and attention at a higher level. The content engine that earns the room before the room exists.
Executive point of view where mid-market decision-makers are already watching. The take first, backed by substance, in a voice partners trust.
Customized events built for specific Impact Ops partners. Fewer rooms, better rooms, each one aimed at a real relationship.
The blueprint-plus-operations motion. Show partners how a business scales, then operate it with them. Strategy and execution in one offer.
The cheap back office is commoditized. Impact Ops wins as the strategic operator, human plus AI, serving the partners big enough to need it and afford it.